Augmented Reality-NextGen Technology
Introduction:
Augmented Reality (AR) can be defined as next generation virtual reality (VR) and enables to visualize the reality of an object better. Augmented reality includes systems and applications supporting such an environment and for enhancing the user experience.
Apart from taking the gaming industry to the next level, there are wide variety of applications to Augmented Technology and its uses. As an emerging technology, which is distruptive to the gaming industry, this is going to touch every one of our lifes through different ways.
AR can be experienced through handheld systems, computer monitors, wearables such as watches, glasses or headmounted devices etc.,
How Augmented Reality is realized?
We are seeing a physical object and similarly seeing the same object through a computer monitor.
The technology brings-in real life visual experience through appropriate enhancements through software applications. This is called as user experience.
The success of the augmented reality related application is to bring-in real world experience through 3 dimensional techniques or other suitable methods.
The good examples for AR - Augmented reality are Google glass and Ikea mobile application.
The beauty company - 'L’Oréal' Makeup App also provides a similar experience to its customers. Also read the following related articles:
Market Trends:
The Virtual gaming industry is at US$ 12 billion as at 2020. There is great potential for the industry since many other industries that, are using or going to use AR Technology, which will make the technology relatively cheaper.
Eventhough the market trend estimates ~ $11 billion for the AR industry as such, the growth curve would be phenomenal over the years.
The Virtual reality industry - VR and Augmented reality industry are going hand in hand together. One of them will subsume the other and thereby market dominance will be known in the years to come.
Since the industry can be divided between hardware and software side of the business, there could be separate specialization area for both of them. This is something the major industry players would like to capitalize over the years.
Industry Players:
Google - Google glass
Microsoft -Hololens
Vuzix - An Eyewear company
Samsung - Mobiles
Ikea - Furnitures
Sony - Television, Glasses
Total Immersion - D'fusion, Trylive
Blipair - Computer vision company
Magic Leap - Magic Leap 1
Case Capsules & Applications:
E-commerce industry - Examples like Trylive and Ikea generate AR experience to their customers
Tele-Medicine - For performing consulting and surgeries from a remote location
Gaming - Gaming industry both virtual as well as the other will greatly benefit
Computer monitors & Applications - Both hardware and software need to have necessary capabilities to create a nice user experience
Travel & Transport - Global positioning system, To provide virtual travel experience to potential travellers
Online cinema & Internet - Companies such as Google, You tube & Netflix will be beneficial users.
